85,25 €
100,29 €
-15% su kodu: ENG15
Health Services Marketing
85,25 € 
- Išsiųsime per 10–14 d.d.
For today's busy health care professional, clinical expertise is not enough: one also has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for input. From promotions to pricing, this book clearly and succinctly explains the range of marketing activities and techniques, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas' step-by-step guide for developing…
85.25
2025-07-13 23:59:00
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- Autorius: Richard K. Thomas
- Leidėjas: Springer-Verlag GmbH
- Metai: 2007
- ISBN-10: 0387736042
- ISBN-13: 9780387736044
- Formatas: 15.7 x 23.6 x 1.7 cm, kieti viršeliai
- Kalba: Anglų
- Extra -15 % nuolaida šiai knygai su kodu: ENG15
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Aprašymas
For today's busy health care professional, clinical expertise is not enough: one also has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for input. From promotions to pricing, this book clearly and succinctly explains the range of marketing activities and techniques, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas' step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game.EXTRA 15 % nuolaida su kodu: ENG15
85,25 €
100,29 €
Išsiųsime per 10–14 d.d.
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- Autorius: Richard K. Thomas
- Leidėjas: Springer-Verlag GmbH
- Metai: 2007
- ISBN-10: 0387736042
- ISBN-13: 9780387736044
- Formatas: 15.7 x 23.6 x 1.7 cm, kieti viršeliai
- Kalba: Anglų
For today's busy health care professional, clinical expertise is not enough: one also has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for input. From promotions to pricing, this book clearly and succinctly explains the range of marketing activities and techniques, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas' step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game.
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